Prime Chess Collective was founded with a clear conviction: the chess world is growing faster than ever, and the players driving that growth deserve representation that moves as fast as the game itself.
Founded by Jafar Reeves — chess journalist, media entrepreneur, and creator of Prime Chess Media — PCC was built on the relationships and access that a traditional agent simply can't offer. We've sat across from grandmasters, covered elite tournaments, and built a chess media platform from the ground up. We know the landscape because we live in it.
The Collective is player-first by design. No fees. No lock-in contracts. No pressure. We operate on commission — meaning we only make money when we make money for you. That alignment isn't a sales pitch. It's how the whole thing works.
"The players who build their brand now will be the ones brands come to first. We're here to make sure our players are always first in line."
Every decision we make starts with one question: does this actually help our player? We will never push a deal that isn't right for your brand or your career — even if it costs us a commission.
You are never locked in. If we're not delivering value, you walk — no penalty, no drama. That freedom forces us to keep earning your trust every single month.
The post-Queen's Gambit world has made chess culturally relevant in a way it hasn't been in decades. The opportunity for players to build real commercial careers is here right now. We exist to make sure our players capitalize on it.
The media engine of the family. With 24,000+ followers across platforms, Prime Chess Media produces interviews, editorials, YouTube content, and press coverage reaching a dedicated global chess audience.
A real-time over-the-board chess platform built for competitive play. The technology arm of Prime Chess Collective, connecting players and fans in new ways.
PCC directly represents chess players — securing sponsorships, brand deals, and media exposure. We only earn when we close a deal for you. No fees, no lock-in.
No fees. No lock-in. Just results. Let's build something together.
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